Reader Expectations: Readers expect to be interested in what the company has to offer if they are going to spend time reviewing the document. They will be more inclined to read a shorter document that looks visually appealing. The information should be credible, free of errors, and meaningful because the purpose of the document is to motivate customers to be excited about the offer.

Format Requirements: A good news document can be written as a letter, email or memo; however, this sample document is written in letter format. Letter format includes the company's address and header at the top of the page and follows with an appropriate greeting such as "Dear Mr...". The document is broken into a background-information paragraph, benefits-of-the-offer paragraph and a how-to paragraph. The letter ends with an appropriate closing statement such as "Sincerely" with the writer's name and credentials and leaves a space for a signature.

Organization: The document can begin by including a brief history of the business, the products that are sold, and the company's mission statement to give the reader some insight into the type of business being run. Then, benefits of this service are listed to educate customers on why they should be interested. A minimum of four benefits should be used to persuade the customer that the offer is worthwhile. Directions on how to obtain this offer, via online or in-store, should be clearly stated, and attaching a link to the company's website or email address will provide customers with the opportunity to explore into the offer further. End the document with a positive statement.